Art and music are two of the best ways to bring together people and cultures. The expression of emotion through visuals and music ties humans together as these activities cater to our most important aspect: feelings.

Federal Bank has realised the need to connect with its customers on a level deeper than that of give-and-take and that we as humans need to take care of our communities and make them feel rightfully valued.

In response, the bank has chosen its Adyar branch as a way to reach people's hearts through art.

A Portrait of Adyar

Adyar is an active town in southern Chennai, Tamil Nadu. It is rich in history, culture, and traditions that blend in with modernity and the daily, busy lives of people. It is regarded as one of the poshest locales in Chennai, with a host of temples and ancient buildings.

Federal Bank realised the potential of the area to become the perfect home for its new movement and thus embarked on a journey to transform its branch in the city. Among the attractions, the bank has had murals painted on the walls of the branch with the aim of capturing the essence of Adyar. The colourful displays are an accurate and touching depiction of the city's communities.

Federal Bank has also decided to hold an exhibition of murals in the Adyar branch, which will help it connect to customers while also connecting people with art.

The People of Adyar

The intent of Federal Bank's Adyar project goes beyond art. Federal Bank has made the people of Adyar the core of the project, which is called 'Humans of Adyar'. It is an exhibition of the stories of memorable people in the city. This move is helping connect people to each other's stories, bringing them closer.

Federal Bank has also enabled over 75 small businesses to be a part of this project. More than 340 companies were equipped with mobile points of sale (POS) to make trade easier for the community. Thus, Federal Bank has attempted to reach people far and wide to enhance the total banking potential of the region.

Hamara Rishta

The Adyar project is a bold attempt by Federal Bank to cement its motto of 'Rishta Aap Se Hai, Sirf App Se Nahi'. Keeping community at the core of its functions has always been the bank's priority.

The Adyar project is the first of many more projects Federal Bank plans to take up to strengthen its bond with the communities it serves.

Join the Movement

Everyone is welcome to be a part of Federal Bank's movement. To know more about this project and to find out about future schemes, stay tuned to our website.