Who doesn't want to live longer? Along with a long life, it is important to live healthily. Maintaining the health of your body and mind is as important today as having a job.

Many people say they know the importance of fitness but only a few take an effort towards it. Those who take the effort realise just how fulfilling it is. Not only does fitness training add years to your lifespan but it also helps refresh your mind.

Running is among the most popular fitness activities in India. With no gear needed and benefits for the entire body, the sport has gathered a huge following over the years. In its report titled 'The State of Running 2019', the International Institute for Race Medicine found that on a global scale, between the years 1986 to 2018, the number of people running increased by 57% over the last 10 years.

Sense of belonging

Along with exercise and good health, running gives many people a sense of belonging to the community. Running groups, trails, races, and marathons have all been ways of connecting those who love to run.

In this light, Federal Bank has partnered with CleoSportz and the Kerala Tourism Department with the aim of creating a community of individuals who can support and learn from each other; a community that is aware of the importance of one's health as well as that of the city and state.

The Federal Bank Kochi Marathon was arranged on 1st May 2023 to bring together a health-conscious community in one of Kerala's most cosmopolitan cities. Various options like the full marathon, half marathon, 10km and a special 3km green run ensured individuals of all ages and skills could participate.

Supporting Planet Earth

The route for Federal Bank's Kochi marathon was set against the background of the scenic backwaters of Kerala. This highlighted the natural beauty of the state and also helped convey the message of eco-consciousness to the community – a message to protect the Earth we have before we lose it forever.

The 6,000+ enthusiastic participants in the Kochi Marathon took back with them an experience to remember for life. The marathon saw eager children, senior citizens, physically challenged individuals and families participate without letting anything hold them back. Cheerful moments shared among the participants were captured and published across Federal Bank's online platforms, showcasing the potential of striving to live a healthy life.

Strive for health

Federal Bank's focus on 'people before products' has driven the bank to be proactive in improving their customers' banking experiences as well as lives. The Kochi Marathon is just one of many upcoming projects the bank is planning with the same strategy.

Federal Bank's motto of Rishta Aap Se Hai, App Se Nahi' has been the core of the bank's strategies. The bank considers the client to be the most important factor and they are determined to work with local communities as a priority.