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Federal Bank - Corporate Blog
Welcome to the official blog of Federal Bank. This blog serves as a platform to share updates about the bank's brand activities, products, promotions, events and more with customers, partners and the public. Here you will find announcements about new products and services launched by Federal Bank, details and recaps of marketing campaigns, promotions and offers and insights about the banking industry and trends, stories about our community initiatives and corporate social responsibility work etc.
The Times Thyagaraja Award
This campaign, currently in its 13th year, was launched in 2012 to recognise and honour the most talented amateur Carnatic singer during the Marghazhi music season. This campaign has grown every year with hundreds of nominations from sabhas, celebrity concerts, the involvement of big venues such as the Music Academy and Carnatic music legends like L. Subramaniam, Sudha Ragunathan, Aruna Sairam, Ranjani- Gayathri, and the late Balamuralikrishna.
The 13th Edition of The Times Thyagaraja Award
The 13th edition of this popular talent hunt was kickstarted on 9 December 2023 by noted Haritha exponent Vishakha Hari along with S Swarathmika and Anugrah Lakshmanan, the winner and second-runner-up of the last season respectively.
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The best candidates were shortlisted by an expert panel of judges and have been a part of the auditions scheduled between December 19 to December 23 at Muthamizh Peravai, T N Rajarathinam Kalai Arangam, R A Puram. The 5-day live auditions saw some amazing performances by Nithyasree Mahadevan, Ambi Subramanium, S Sowmya, O S Arun, and Shobana Vignesh. The top talent is all set to battle for the title at the grand finale that will be held on 20 January 2024 at the Music Academy. The winners not only win gold prizes worth more than ₹2 lakh but also get an opportunity to perform with legends at the Music Academy.
The grand finale will see live performances by Padma Bhushan Awardee Sudha Ragunathan and Padma Shri Awardee Shubha Mudgal along with their accompanying artists.
The 13th Times Thyagaraja Awards are presented by Federal Bank, powered by Casagrand and Hatsun Curd, in collaboration with SSVM Institutions, TNPL, Gopuram Turmeric Powder and Kumkum, and Indian Oil Corporation and supported by Tamil Matrimony. The goodwill partner is Gokul Santol and the traditions partner is Mambalam Iyers.
Conclusion
The children and youth of today need to be aware of every form of music, including Carnatic music and there can be no better platform than the Times Thyagaraja talent hunt for the youth to showcase their talent in Carnatic music. Federal Bank has partnered with a lot of events that promote noble causes, one of which is the Times Thyagaraja Talent Hunt. This partnership not only helps in identifying talented singers but also helps promote and preserve the traditional music of India. Learn more about the various activities conducted by Federal Bank on its Blog.