The Adyar branch of Federal Bank was the first to have a mural painted across its walls to kickstart a campaign designed to capture the spirit of the city and document its culture and folklore. Over 120 stories and portraits were created, of which the 40 most inspirational are set to be displayed to the world. The message, however, goes beyond just displaying art. Federal Bank is looking to celebrate the soul of Adyar.

The Driving Force

Federal Bank's Adyar project also focuses on small businesses and local vendors. More than 75 small firms have joined the movement so far. Federal Bank has also reached out to over 340 shops for the installation of mobile point-of-sale (POS) systems. The aim is to empower local vendors, ensuring their deals are more organised and improving their business ventures.

The Adyar project also involves a celebration of notable Adyarites or people from the city who have made special contributions to the community. Called the 'Humans of Adyar Exhibition', the exciting event will showcase stories and portraits expressed through murals.

Federal Bank's unique project in Adyar has connected with people in a way that is not just deal-based, but also personal. The bank has successully understood the culture of the city and is using people-based strategies to transform its services and make them more convenient for locals.

The Adyar project is a unique move by an Indian bank towards improving the consumer's experience. Federal Bank has gone beyond banking and is aiming to create an emotional connection with the community in Adyar, making the people feel valued and heard.

Celebrate Community Today

Federal Bank's innovative drive in Adyar is a great example of how a bank can put people at the core of its operations. Its motto of 'Rishta Aap Se Hai, Sirf App Se Nahi' goes to show that by relating to people's needs within the community, banks can create an improved experience and add value beyond just banking and finance.

Federal Bank's approach to banking is unique and it goes to show that the future of digital banking is human and that people-centric banking is the way forward. To connect with your perfect banking partner and enjoy an enhanced banking experience, visit our banking services section and explore our wide range of offerings today.